run assessment-led campaigns
Give prospects a stronger reason to book than another trial pass.
HOPLAB for performance centers and gyms
extend your coaching value beyond the session.
Premium gyms, recovery studios and performance centers sell outcomes, not access. HOPLAB turns testing, wearables and coach insight into daily decisions clients can follow when they leave the building.
partner fit
where HOPLAB fits in the business
HOPLAB sits around VO2, strength, mobility, recovery, nutrition and wearable data. The client gets a practical plan; the business gets a premium reason to continue the relationship.
performance pathwaytest → coach → retest
dozens
of metrics from the audience's wearable and our assessment.
many
sports covered, with a method designed to adapt across bodies and contexts.
pilot
start with one audience, one offer and one measurable business case.
business model
a sharper offer, a cleaner pilot, a reason to return.
The partner does not need a vague innovation story. The partner needs a practical offer that can acquire clients, retain them and expand into a measurable program.
make daily life coachable
Turn outside-the-gym behaviour into visible decisions and better sessions.
retest progress
A measurable loop creates a stronger reason to continue.
commercial value
what the business can sell.
sell a higher-value layer
Add performance intelligence to existing training and recovery offers.
start with a pilot
One cohort, one campaign, one measurable business case.
look serious
Move beyond shallow wellness into assessment-led performance.
01
choose the pilot
Start with the audience and offer most likely to convert.
02
run the campaign
Use assessment-led positioning with a clear commercial promise.
03
retain through progress
Retesting and daily guidance create a reason to continue.
partner conversation
talk about the commercial fit.
Best fit: organizations with an existing audience, a premium health or performance offer, and appetite to sell measurable outcomes.
HOPLAB provides performance and wellbeing guidance. It does not replace medical diagnosis, treatment, or emergency care.